Chris Brogan is one of the top bloggers on social media (among other things) and I’m a big fan.

I’ve been trying to pin down what it is about Chris and his posts that I like so much (so that I can emulate naturally).  The content is great of course, but it’s more than that.  Anyway, happens he’s putting out a book soon called Trust Agents and I believe that’s it.  Trust.  I trust him.  Why?  Well, there’s a confidence projected in his writing – it tells me he’s completely comfortable in his arena which I feel organically means being knowledgeable in his arena.  Coupled with his tone, serious but generously balanced with levity, it all strikes the right chord for me.

He’s had some fun these last few days with a couple of spoof posts and I sense an element in the post-mortem that slightly perplexed him.  Cool.  It’s all good because it’s especially important to me that he’s human!

Hey Chris, you rock.

P.S.   And thank you to the visionary Stacy Brice for turning me on to him!